the italian “brand”
When most people think of Italy, the first things that come to mind are mouth-watering pasta with sweet tomato sauces and basil, Tuscan farm houses, artisan craftsmanship, atrfully designed automotives, lovingly crafted housewares, and immaculately dressed exotic people. Italians have carefully nurtured a vision, and in many instances, portray the perfectly designed life through a luxurious and rhythmic attention to design and detail. Visit Italy and you’re a fan for life, eat the food and you’re momentarily transported there. The Italian styled life is one that includes flavor, elegance, simplicity and passion. Whether it’s Tod’s, Gucci, Ferrari, illy, Flex Form, Vespa, or Inter Milan, each does their part to perpetuate the romantic vision of the Italian culture through their brand.
excerpt from why eataly is one of the best curated brands, and why i am enchanted by italian culture.
